Most people bounce if the booking flow feels slow or cluttered, which is why travel booking app development focuses heavily on reducing steps in the funnel. Smooth search, instant filtering, transparent pricing, saved preferences--these are non-negotiable now. Push relevant alerts but avoid spam. Let users compare flights, stays, or experiences without switching screens. And don't forget trust signals: refund rules, baggage details, and cancellation options need to be visible upfront. If the app makes the user feel in control, they stay.